28.–31.01.2024, Cologne, Germany, www.ism-cologne.com
In 2024, ISM, the world’s largest trade fair for sweets and snacks, promises an even more vibrant and diverse experience, showcasing the global appeal of its offerings. With a remarkable 1,350 exhibitors hailing from 70 countries and represented across 35 pavilions, ISM is set to present an extensive spectrum of products and innovations. The event features both industry titans and emerging companies, including start-ups from countries like Albania, Algeria, Canada, Jordan, and Uzbekistan.
Highlights of ISM 2024:
- International Diversity: The expansion of Hall 4.2 introduces new country pavilions from the USA, Latin America, and the Middle East, enhancing the international flavor of ISM.
- Lab5 by ISM: The successful Lab5 continues in Hall 5.2, offering a unique trade fair experience with innovative products and a focus on industry trends.
- Awards and Recognition: The ISM Award, annually conferred, recognizes individuals for outstanding contributions to the sweets and snacks industry. The New Product Showcase (NPS) and Consumer Award add excitement to the event.
- Expert Stage Program: Engaging lectures, trend presentations, and market analyses by industry experts provide insights into the latest developments and trends in the sweets and snacks sector.
- Networking Opportunities: ISM introduces a speed dating format, bringing together exhibitors and influencers for efficient networking and brand recognition.
- ISM Party for Young Professionals: A new addition to the agenda, the ISM get-together on Sunday evening offers a relaxed atmosphere for young professionals to connect.
ISM 2024 is part of the Sweet Week 2024, co-staged with the international supplier fair ProSweets Cologne from January 28 to 31. With over 1,400 exhibitors from 70 countries, the event promises an immersive experience for industry professionals.
“Encourage. Enable. Excite!”: Unveiling the Key Themes of ISM 2024
The key theme for ISM 2024 is “Encourage. Enable. Excite!” Focusing on challenges related to climate, raw materials, energy, supply chains, logistics, health, and digitalization, the event aims to provide solutions and discussions for future opportunities.
The Expert Stage at ISM and ProSweets Cologne is a hub for new developments in the sweets and snacks industry during the Sweet Week. Lectures, panel discussions, and presentations offer valuable insights, with daily trend presentations by ISM knowledge partners Innova Market Insights and Euromonitor.
The ISM Halal Market in Halls 10 and 11 reflects the growing importance of Halal products in the industry. The showcase provides a unique overview of a purely halal lineup, offering creative ideas for meals and snacks with halal products.
Join the global celebration of sweets and snacks at ISM 2024, where industry leaders, innovators, and enthusiasts come together for an unforgettable experience. Purchase your tickets online now and be part of this exciting journey.
For further information, visit ISM Official Website.
Leading image: Ruth Black/Shutterstock.com
