Understanding Brand Love: What Makes Consumers Truly Connect
In an increasingly competitive market, brands are searching for more than just customer satisfaction—they’re aiming for something deeper: brand love. But what exactly does it mean to “love” a brand, and how can businesses cultivate this emotional connection? A groundbreaking study by Batra, Ahuvia, and Bagozzi uncovers the real meaning of brand love by going […]
Why Kids’ Food Marketing Needs a Healthy Makeover
In today’s fast-paced digital world, children are bombarded with food marketing that often promotes unhealthy choices. A landmark report by the Institute of Medicine reveals that the food and beverage industry plays a significant role in shaping children’s dietary habits – often at the cost of their health. Most marketing aimed at kids promotes high-calorie, […]
Easter Energy: Healthy Snacks for Spring Adventures
As Easter brings warmer days and blossoming nature, it’s the perfect time to head outdoors and enjoy springtime activities with friends and family. Whether it’s a relaxing walk, a weekend hike, or a picnic in the park, having the right snacks on hand can make all the difference. Fuel for Active Days Instead of reaching […]
How Teens View Health, Naturalness, and Sustainability in Snack Bars
Adolescents today have more independence in their food choices, especially when it comes to snacks. A recent study explored how teenagers perceive healthiness, naturalness, and sustainability in chocolate snack bars—three values that are increasingly emphasized in modern food marketing. Healthiness was seen as important by most participants, although not always a priority when selecting snacks. […]
Top Challenges in Snack Bar Manufacturing and How to Overcome Them
The snack bar market continues to grow, driven by health trends and busy lifestyles. But behind every perfectly wrapped bar lies a complex production process. Here are some of the biggest challenges manufacturers face—and how to tackle them. Ingredient Consistency Using natural ingredients like nuts, seeds, and dried fruits can lead to variation in size, […]
Gum Arabic Boosts Snack Bar Nutrition and Texture
A recent study explored the potential of Gum Arabic (GA), a natural ingredient derived from Acacia seyal, as a functional additive in snack bars. With the growing demand for healthier snacks, particularly among health-conscious consumers, researchers aimed to evaluate how different concentrations of GA might impact the nutritional and sensory characteristics of snack bars. The […]
The Science of Texture: Why Crunch, Chew, and Smoothness Matter
Texture plays a powerful role in how we experience food—often just as important as taste. The sensation of crunch, chewiness, or smoothness can influence satisfaction, perception of freshness, and even our emotional connection to eating. Beyond flavor, texture engages our senses in ways that shape enjoyment, expectations, and even nutrition. Crunch: The Sound of Freshness […]
Boosting Child Nutrition: High-Energy Cereal Bars as a Healthy School Snack
Child malnutrition remains a significant global concern, particularly in underdeveloped regions. Proper nutrition during childhood is crucial for cognitive and physical development. A recent study highlights the effectiveness of high-energy cereal-based bars in enhancing the nutritional status of school-going children. The Growing Concern about Child Malnutrition Malnutrition affects millions of children worldwide, leading to stunted […]
The Power of Limited-Edition Snack Bars: Driving Sales Through Exclusivity
Limited-edition snack bars drive sales and brand loyalty by leveraging exclusivity, urgency, and social media buzz while allowing brands to test new ideas with minimal risk.
Smart Snacking: How to Choose the Best Snack Bar for Your Fitness Goals
When it comes to maintaining your fitness goals, smart snacking is key, especially for busy individuals who need a quick, nutritious option on the go. Choosing the right snack bar can be a game-changer, but it’s important to focus on bars that provide the essential nutrients your body needs to fuel workouts and recovery. Here’s […]
Innovations in Snack Bar Manufacturing: The Role of Gembolo Flour and Arrowroot Starch
Gembolo flour and arrowroot starch are revolutionizing snack bars by offering a high-fiber, functional alternative with enhanced nutrition and digestive benefits.
Döhler Invests in Nukoko to Scale Production of World’s First Cocoa-Free ‘Bean-to-Bar’ Chocolate
Döhler partners with Nukoko to scale cocoa-free chocolate made from fava beans, offering a sustainable, low-sugar alternative that cuts carbon emissions by 90%.
